My journey into tech has been anything but linear. With a degree in Information Systems and Sociology from Singapore Management University, I built a career in tech sales, working with global companies like HubSpot, Microsoft, and Sony. For a long time, I thought programming wasn’t for me, but my inner creative urge to design and code never left. This year, I made the bold decision to pivot, dedicating myself to front-end development.
Reconnecting with this long-held passion has been transformative. I’ve poured countless hours every day into self-learning, constantly pushing myself to improve. The challenge—and occasional frustrations—of learning something new excites me, and it’s what helped me complete the SheCodes Front-End Certification in three months instead of the typical eight. Since then, I’ve continued honing my skills in JavaScript and React, with projects shared on my GitHub.
My diverse background gives me a unique edge as a developer. Coming from a sales career, I’ve learned the importance of clarity in communication and decision-making—skills that directly translate into my work as a front-end developer. Whether in sales or web design, clear thinking leads to better user experiences. I approach design with a focus on delivering both aesthetic appeal and clarity of function, ensuring that every decision serves a purpose. I believe good design is not just about looks; it’s about creating an intuitive, seamless experience that solves real problems. I strive to blend form, function, and clarity in every project, making sure that what I build is not only visually engaging but also easy to use and navigate.
Outside of coding, I’m a community builder at heart. I’ve been organizing queer nightlife events across Southeast Asia, curating spaces where people can connect, express themselves, and thrive. In many ways, I see coding as a similar form of creation—it’s about crafting experiences that connect with people, whether through a digital interface or a physical space. I’m a lifelong learner, always exploring new ideas, from spirituality and science to productivity and personal growth. I believe that growth happens both inside and outside of work, and I’m constantly seeking ways to evolve—whether by refining my coding skills or gaining a deeper understanding of the world around me.
Moving forward, I’m excited to continue this journey of discovery and creation, building meaningful, user-centered web experiences that leave a lasting impact.
Contact me at nydiasubur@gmail.com. Let’s have a chat and see what we can build together!
Outside the office, I channel my creativity as a curator, event organizer, and DJ at Bussy Temple in Singapore, 3NiTi in Malaysia, and Ai Ai in Ho Chi Minh, Vietnam. With a passion for uniting Southeast Asian artists in the electronic music scene and a commitment to creating inclusive immersive experiences in my curation. my work ignites transformative raves, sparking imagination within queer rave spaces. You can view my artist portoflio here.